Adam Lazar, Founder & CEO

Looking for a warm, fun activity to do with his daughter in the middle of a Vermont winter, Nekter Pop Founder and CEO Adam Lazar decided to attend a maple farm open house. As the farmer went through the process of producing maple syrups and maple products, Adam witnessed thousands of gallons of sugar-free maple sap water being discarded. After asking the farmer about why he wasn't utilizing this pure, tree-filtered water and why his hard work was being unnecessarily thrown away, he learned that maple syrup producers use only 3% of the sap collected to make syrup and maple products. The remaining 97% is pure tree-drawn water that is not utilized. The idea was born that tree water was a new plant-source of incredibly pure, organic water that had never been tapped. Furthermore, personally, Adam was plagued with gut health and bloating issues, and he began taking daily probiotic supplements. While the probiotics helped his gut issues tremendously and eliminated the bloating, he was often forgetful in taking his probiotics and wanted to make sure that no matter what, he would get the daily requirement throughout his day. As a result, Adam created the world’s only sustainable and renewable, 100% plant-powered gutsy probiotic healthy soda, Nekter Pop.